If you are creating press releases, improving your Steam page or communicating with your players then you will need an english copywriter.
Why do I need a copywriter?
Your press releases must be written in english, preferably by a native speaker and someone who writes for a living. Using a copywriter will ensure more people engage with the information you provide them.
Ideally this will fit in with your overall Marketing Strategy. Detail your games target audience, subjects of content to be created and decide on a spokesperson in the company. Make a list of 4-8 press releases you want to send and what information each one should communicate.
With the information you noted in Step One create the first draft. look at tone, message, content and engagement to ensure it is on message and will engage players and journalists. Add images and quotes and above all ensure the topics are unique to increase news worthiness.
TIPS ON WRITING A PRESS RELEASE
Step Three – Amending
A draft will go through 3-10 rounds of amends before being approved by you. Always send content to an external proof reader for a final check.
Step Four – Sign Off
Once final approval has been given you can distribute the content.
SEND PRESS RELEASE