Let journalists know about your game via Public Relation (PR) activities. You can communicate with websites and video influencers who will publish content to their audience about your game. PR is a highly cost effective way of promoting your game.
When should PR Begin?
PR should start as soon as someone can play the game. The more people that know your game the better so more communication is better than less, the key is to provide the right information to the right audience.
Create a step-by-step plan on what you want to communicate along with the main subjects for each release. Create the copy for each release and ensure content is engaging, unique and above all highlights the strengths of your game. Your goal is to create a press kit.
Copy Writing services
Send your release to journalists, websites and influencers interested in your type of game. e.g. mmorpg and mmobomb to IGN and IndieDB. You can search the top games websites and find contact details for each journalist via their profile, alternatively use our PR sending services to save time and valuable resources.
Send a Release with GMI
Following up Press Releases
If your Press Release is of interest to journalists they will look at your game and write an article about your game. They may ask questions before publishing so ensure you have a contact email address on your press release. Also make sure you follow up and interact with the journalists thanking them for posting asking if they would like exclusive content or keeping them updated on future updates.
GMI organize feedback for you
Make sure you report on the results, collect a list of all sites and articles that were posted. You should review them and make sure they say the correct things about your game, check for quotes you can use to promote your game, share the positive articles on your social channels. Also, share articles with your team to show them the world is watching your game.
Get Free Reporting with GMI
STEAM GAME PR TIPS – FAQ’s
How much do I need to spend to be top of the Steam Charts?
What should the Press Release look like?
Which are the best websites to target?
How can I make sure journalists cover my game?
How do I measure success?
How long do I have to send all paid for Press Releases?