• STEAM DIRECT
  • STEAM EARLY ACCESS
  • STEAM LAUNCH

Launching your game on Steam Direct is a pretty simple process, the key element you need to know is how to promote the game once it is live.

STAGE 1: Adding Your Game to Steam Direct

On June 13th 2017 Steam changed the way that new games are added to Steam, the new process is called Steam Direct and these are the steps to launch:

  1. Apply on Steam here. You will need to have bank and tax information
  2. Pay $100 fee per game. Refunded when you game makes its first $1,000
  3. Wait 30 days. If you are a new developer this is the standard launch time
  4. Create a ‘coming soon’ page. This needs to be live for 14 days before approval

For more information on Steam Direct you can view an overview, full documentation, faq’s. You can also see the difference between Greenlight and Steam Direct in video form as well as the reason behind Steam closing Greenlight here.

STAGE 2 – Optimising Video and Page
To give your game the best chance of success ensure you have a great video, screenshots and a description of your game.

STAGE 3 – PR

Get ready to start promoting your game. Use your network, message boards and contact the press

Stage 4 Online Advertising
Start planning how to promote your game

Promoting your game in Steam Early Access

Your game has now received the approval via Steam Direct and you are in the Steam Early Access (SEA) stage, this stage is used while you are developing and building interest in the game.

There are two types of SEA; Closed SEA and Open SEA. Closed requires players to have a key and open allows any players in the Steam Community to play your game. In both instances players understand that the game is not a completed version.

Even if you feel your game is ready to launch you may wish to stay in this stage of the game to get feedback from players, build a community of players or to time the launch of your game around the competition, other events or future developments.

You will now have been assigned an Account Manager at Steam, this person is your direct contact to Valve and will help you grow your game.

Stage 1 Develop your game 
The key is to keep working on your game at this stage by keeping to your road map, listening to community feedback and fixing bugs.

STAGE 2 – Optimising Video and Page
To give your game the best chance of success ensure you have a great video, screenshots and a description of your game.

Read our section on tips and suggestions
Get Help: Use GMI’s copy writing services
STAGE 3 – PR
Keep active and future players updated. Use your network, message boards and contact the press.

Read our how to guide
Get Help: Use GMI’s PR Services to contact 300+ journalists
Stage 4 Online Advertising
Start testing and optimizing ads.

Read our how to guide
Get Help: Use GMI’s Advertising Services

All systems go! Time to launch your game

This is the day you have been looking forward to and you are ready to launch and grow your game. All systems should be go and marketing is no exception. This will be the time that you are spending the most on advertising and marketing so you need to make sure it is optimized to get the best reach.

The game is ready

  • You have reached the launch you date on your schedule, you are on track with your development road map and all bugs and gremlins have been eradicated.